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“we’re building a bridge from one side, and people like clypd are building the bridge from the other side,” said todd gordon, director of programmatic TV at adobe. “in some cases, we can drive across. In other cases, it’s a work in progress, but I would expect a significant amount of TV inventory will be able to be transacted in that dynamic way over the next year.” more.

Hulu is using the product to ease the friction that always comes along when new ad formats enter the scene. Peter naylor, hulu’s SVP of ad sales, said he hopes the tool will motivate other publishers to recognize the importance of interactive ads across the OTT landscape. More.

"If you want to get into marc pritchard’s or [jpmorgan chase CMO] kristin lemkau’s head, know that you sound like 20 other companies – or 2,000 other companies, if you’re in ad tech.

If you sound even a bit like someone else, you’re not going to get a meeting," said stengel. American college student north korea more.

Facebook seems intent on helping DC beat a path to its doorstep. First, academic researchers from northeastern and princeton universities say facebook has used two-factor authentication data for ad targeting without properly notifying users. In some cases, facebook allegedly grabbed phone numbers without permission by accessing data pulled from a friend’s phone book. University rankings 2015 if that’s not awkward enough in a post-GDPR world, facebook revealed a security breach on friday that enabled hackers to gain access to the personal accounts of around 50 million users. The FBI and the irish data protection commission were both notified by facebook. The slip-up could cost facebook beaucoup bucks in europe – a potential maximum fine of $1.63 billion if it’s found the company violated GDPR. Facebook claims to have patched the issue and there’s no evidence yet that any data was stolen or misused. On a conference call with journalists, mark zuckerberg trotted out the usual catchphrases: “this is a serious issue.” “we need to be more proactive.” fine, but kurt wagner from recode has a question: at this point, “why should anybody trust facebook with their personal data?”

The US justice department antitrust chief, makan delrahim, sounded like the EU’s active antitrust enforcer, margrethe vestager, during an axios event last week. It was delrahim who backed an unexpectedly aggressive challenge to AT&T’s acquisition of time warner, and he says there are “very valid concerns at some level” that silicon valley tech giants leverage their market power to stifle competition and innovation, the washington post reports. Anerican university for now, he said, it’s hard to prove the antitrust allegations brought by competitors are more than “anecdotal stories.” such proof would be necessary to build an economic case that the market consolidation harms consumers. “I don’t know if any of the enforcement bodies necessarily have that credible evidence,” delrahim said. More .

SpotX is offering consultative services along with its video ad technology. “it’s not really a [new] product, it’s more of our sweet spot in terms of what we do,” agency development VP jon romano told adexchanger. The rollout is part of a trend among programmatic vendors to provide advertisers with more flexible payment options, like ways to compensate vendors without cutting them in on a percent of media. “this allows us to have a pipeline where we can directly access [their inventory] from both the managed and programmatic service level,” francois lee, executive VP and investment director at assembly, one agency using spotx’s consulting service, told adexchanger.