Marketing to generation z how to reach gen z with your brand message rr donnelley universities australia

Gen Z is tech-savvy like millennials, but with a difference. While millennials are digital natives for whom computers have always been a part of life, gen zers are social natives, meaning social media has always been a part of life. For gen Z, there’s no reason to know a phone number when they can find friends on multiple social platforms at the click of a button.

It’s been well-publicized that goldfish have longer attention spans than the average human today. American college foundation for gen Z, it’s a survival tactic. They literally hold all the information in the world in their hands, so they must assess and sort quickly. They look to trending stories and trusted curators, which altitude calls an “8-second filter,” rather than an 8-second attention span.

Marketers must study gen Z’s influencers for hints on how to slip past the filter.

The nature of their celebrities is very different — a gen Z influencer is just as likely to be a youtube personality as an actor. (pro tip: if you don’t know who felix kjellberg aka pewdiepie is, find out.) where can online marketers find generation Z?

While gen Z is not as active on facebook as millennials, facebook still captures most of their social attention, according to crowdtwist — though that is a plurality, not a majority. Gen Z also spends more time on instagram and snapchat than millennials do, but frequents twitter and pinterest way less.

Despite their attraction to digital and being online, gen Z consumers shop in stores more than millennials do, according to crowdtwist research. That said, both groups were shown to make more than 50% of their purchases via traditional brick and mortar stores. “ showrooming” — or making a purchase online after seeing the product at a retail store — is particularly important when it comes to apparel and accessories.

There’s a tight relationship between physical and online, too. A recent survey of gen Z female college students by the student-oriented online site chegg found that 85% buy online after visiting a store, while 91% have browsed online before buying in-store.

This means that not only must your marketing cross platforms to engage consumers, it must extend to the physical space. Gen Z wants tight integration, too — in-store returns of online purchases or online ordering with in-store pickup, according to a survey by the payment platform provider ayden.

Generation Z will abandon you for slow responses in an online chat or for customer service available only on the phone or in person, the american express report says. Top universities england they’ve had instant access to information their entire lives, so they expect help to be just as instant. They want rewards

Generation Z is far more enthusiastic about rewards programs than millennials. About two-thirds of gen Z already participates in at least one loyalty program, according to crowdtwist. American public university school code the generations also differ in the type of rewards they want: while both like member-only discounts and free samples, gen Z prioritizes personalized promotions. Gen Z also prefers a physical card.

Rewards programs can be big drivers of brand loyalty for a generation that’s not all that loyal. The crowdtwist research found that, while millennials tend to stick with preferred brands, generation Z will consider lower-priced alternatives.

Gen Z is social-savvy with short attention spans divided across multiple platforms. They’re pragmatic bargain hunters driven more by price than by brand loyalty. They expect your technology to work whether they’re at your website or in your store.