Tigermania in full bloom national sports postguam.com

For the past couple years, bentley observed, as woods disappeared from the PGA tour while he mended from back surgeries, so did golf from the shop’s TV.

Bentley, 66, is an L.A. Native, golf fanatic, and CEO of the advocates pro tour, which gives budding minority golfers a chance to compete at the professional level. He also sits on the tiger woods foundation board.

"If you’re a hard-core golfer, you appreciate rory (mcilroy) and jason (day)," bentley said. "But to the average sports fan, they couldn’t care less about those guys. They’re just ho-hum about golf.

"Now, the guys in the barber shop are all asking, ‘how do you think tiger is going to do?’ they’re replaying the shots he hit in the tournament before.2015 woods

you didn’t see that excitement when tiger was out.

Twenty-one years after woods shook the game’s landscape with his first, record-breaking, barrier-shattering victory in the masters, and nearly five seasons removed from his last PGA tour victory, his extraordinary comeback from four back surgeries is giving golf a boost many never saw coming.

"He is once again transcending the sport," steve mona, CEO of the world golf foundation, said on the phone from his headquarters in st. Augustine, fla.

Heading into his first competition at augusta national golf club since 2015, woods is coming off two contending finishes on the tour’s florida swing – a tie for second at the valspar championship and tie for fifth in the arnold palmer invitational.Bentley said

The television ratings and attendance for those tournaments were the best they’d been in years, and woods’ sharpening of his game is making this masters one of the most anticipated ever.

Though woods hasn’t pulled on a masters green jacket since 2005 (his fourth win at augusta), and hasn’t captured a major since the 2008 U.S. Open at torrey pines, las vegas oddsmakers have tabbed him the 9-1 favorite to beat the likes of day, mcilroy, dustin johnson, bubba watson and phil mickelson.

"To have him back in butler cabin," nantz added of the green jacket ceremony, "it would truly be one of the all-time scripts.Bentley said and this is an event that has an amazing ability to produce hollywood-quality stories."

In the back-to-back weeks woods contended in florida, the two final-round telecasts were off the charts. The valspar numbers were the best for a non-major since woods’ 2013 victory in the players championship, and the ratings for the arnold palmer invitational were 136 percent better than last year.

At the genesis open at riviera country club, woods didn’t make the cut, but his presence was felt long before the first tee shot. Tournament director mike antolini reported advance ticket sales were up 40 to 50 percent, and clubhouse package purchases rose 60 to 70 percent.Back surgeries

Woods, out of the hunt, teed off on the back nine sunday in the farmers insurance open at torrey pines, and still the ratings were 38 percent higher than in 2017.

Nantz pointed out the viewership stayed high to the end of the broadcast of a playoff that was extended to monday by darkness, with day eventually beating alex noren.

"To me, this is what he brings to the game," nantz said. "He brought people to the set, and a whole new audience. They got interested in the competition and stayed with it."

In 2016, when nike stopped branding golf balls, woods switched to bridgestone.Bentley said angel ilagen, the company’s CEO and president, said sales increased with woods not even playing last year, but the impact was nothing like he’s seen in the last month.

Ilagen said purchases of the specific ball woods is using – the bridgestone tour B XS – have shot up 265 percent, and that’s before the special edition with a special woods logo went on sale this week in california.

COMEBACK TOUR?: tiger woods and phil mickelson, right, walk to the 18th green during the first round of the U.S. Open at the olympic club in san francisco on june 14, 2012. Paul kitagaki jr./sacramento bee/tribune news service

back surgeries

With nike out of the picture other than its clothing line, bridgestone is the only company that produces a ball that has a logo – a fat "B" – that can be recognized on TV. And since virtually every shot of woods’ is shown, that’s some fantastic product placement.

"I think he’s just as popular today as he ever was. Maybe more so. It’s nicer to root for the guys who is making a comeback versus the guy who is demolishing everybody."

A few weeks ago, nantz compared woods’ comeback, at the age of 42, to that of tom brady or michael jordan taking five years off and returning to a competitive level.Bentley said yet neither of those men would have had to climb back from the physical and emotional scars woods carries.

Beyond his body and game falling apart – it doesn’t get much more embarrassing than the chipping yips he suffered in early 2015 – woods dealt with the shame of his extramarital affairs being exposed in 2009, and his DUI arrest in may 2017, for which he eventually pleaded guilty to reckless driving.

All those troubles, though, may be contributing to the excitement with which fans have come back to watch him play. He has been a fascinating study in an idol’s precipitous fall, only to find, in the hearts of some, forgiveness and redemption, without yet notching a single victory.2015 woods

"I knew tiger mania when I was 8 years old," said megan mahoney, executive director of the san diego county junior golf association and IMG academy junior world championships.

"I root for the guy," she said. "I certainly am not impressed with some of the things he’s done in the past, but I think I represent a fairly common side of the population. We’re a forgiving society. Time moves people on.

"If I see him on the range, I’m not thinking about what he did on a day in november," she added of woods’ infamous collision with a fire hydrant in 2009. "I’m more inclined to look at his swing structure.2015 woods are we going to see it hold up for another few years?"

Bentley, a former executive at nestle who through the years has played three times with woods in the farmers open pro-am, said he believes we’re watching a man with a different vision of his life.

"He really seems to be enjoying himself," bentley said. "It’s nice to see the smiles, and to see him interact with the crowd and the other players.

"Here’s a guy who has won 14 majors and is the arguably the second-best golfer in history. And despite all of these back surgeries, he wanted to come back. That’s a testament to how much he loves the game, and that’s coming across now."

2015 woods

It is well documented in studies by the national golf foundation that recreational participation peaked in 2000 – perhaps woods’ greatest season. In a go-go economy, there were 518 million rounds played in the U.S. That year. In 2017, there were 71 million fewer than that.

But he adds this cold reality, "tiger’s place in the game does not translate into a one-to-one basis for participation in the game. Tiger creates interest, and it’s up to us as an industry to convert that."

He cites programs such as the first tee, the inner-city initiative that was in its infancy in the early 2000s, and "get golf ready" – instruction for beginners that mona said introduces 100,000 new players to the game each year.Back surgeries

"Without fear of contradiction, I can say golf’s understanding about the importance of diversity and inclusion has never been higher," mona said.

"I would be the first to admit that we’re not there yet, in terms of what golf looks like to the public. But trust me, there’s a tremendous amount of effort in those areas."

Some of the numbers are encouraging. According to NGF’s 2016 study of participation, 33 percent of golfers ages 6 to 17 were females – up from 17 percent in 1995. Also among junior golfers, 27 percent were non-caucasian. That number was 6 percent in 1995.2015 woods

Glaringly absent still from the top levels of professional golf are african-american competitors. Only a handful of black golfers have reached the PGA and LPGA tours in the last 20 years.

"It hasn’t happened as fast as all of us thought it would," bentley said of the potential influx of black players. "There are a lot of guys out there playing and trying. I think that story gets lost sometimes."

In part, that’s why bentley started the advocates tour in 2010, with the goal of giving minorities competitive outlets after they played golf in high school or college.2015 woods